Right Of The Star

Thursday, September 16, 2004

Ready.gov

Saw my first "Be Prepared" PSA from Ready.gov today - they were actually impressive.

Summarizing:
1) Kids playing baseball - two give out phone numbers of their emergency meeting and contact relative/friends. Taglines about being prepared and making an emergency plan!

2) Kid playing hopscotch - listing emergency supplies - tagline have a plan and be prepared.

They were visually stimulating and on point!

The website www.ready.gov is impressive as well opeing with a Hurricane Ivan update before the homepage!
DKK

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